POV
A Hard Call
Posted on 04/09/13
We disappointed a potential client today. He wanted to hire us. We really like him and his products. He’s going somewhere – and he will one day have an amazing story that will be really fun to pitch. We really want his business. And that’s why we had to say no. He’s not ready. [...]
Pick Up the Phone!
Posted on 03/28/13
Amazingly, this week, we have another example of PR people who should know better – but don’t. I’m sure you’ve all seen this. I know I drive everyone I work with crazy when I talk about the olden days of PR, where we wrote an actual pitch letter, put a stamp on it, dropped it [...]
Resolutions
Posted on 12/27/12
It’s that time of year. As Mom, Dad, college room mates and others talk about their plans to lose weight, enjoy life more and pursue their passions in 2013, the staff at MSIPR have compiled our own list of PR agency partner resolutions – things we know we should do better for our clients, our agency and ourselves.
EmTech 2012
Posted on 11/02/12
We spent two very busy days at EmTech MIT 2012 last week – EmTech is produced by MIT Technology Review and showcases the most innovative thinkers tackling some of the world’s biggest challenges. MSI represents Technology Review and had an interesting perspective on the conference – and the way media works today – while manning [...]
Ari’s Lessons for PR People
Posted on 10/02/12
Artistry can still rule the day – innovative approaches to a story, the use of video and other multimedia devices to make a story visual, and a unique take on the issues is what builds brands and makes lasting impressions.