Cheryl provides counsel to established and emerging technology companies and event producers, helping them to establish brand recognition and carve out strong and early market leadership positions. Cheryl’s passion is category creation, and she has driven programs that set benchmarks in the consumer, automotive, B2B, media and event sectors. She boasts strong and lasting media relationships, which she leverages for Media Strategies’ clients.
Liora drives award-winning programs for clients in the mobile, consumer, IT, media and content sectors. Drawing upon a background in both PR and product marketing, her approach spans disciplines and produces integrated programs that drive revenue. She is well versed in a variety of technologies, contributes articles to a number of publications and has spoken on mobile and entertainment topics at industry events.